It wasn’t just an event that failed.
It was a spectacle—and I was the centrepiece that burned.
When the Willy’s Chocolate Experience in Glasgow collapsed in 2024, I became a trending name for all the wrong reasons.
Within hours of doors opening, photos hit social media.
Within days, headlines spun like wildfire:
“AI disaster.”
“Fyre Fest for kids.”
“Sex pest behind the scam.”
But this wasn’t a coordinated fraud.
It was a creative attempt that fell apart—badly, publicly, and very, very humanly.
And once it failed, the internet came to feed.
🎭 The Spectacle Machine
What happened wasn’t just a news story.
It became theatre.
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Journalists chased a villain.
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Twitter crowned me the icon of failure.
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YouTubers cashed in with takedowns.
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The public forgot there was ever a man beneath the headline.
The event failed.
The refunds were issued.
But none of that made the story go away.
Because this wasn’t about facts anymore.
It was about narrative consumption—and I was the feast.
💥 The Personal Fallout
In the weeks that followed:
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I lost my income
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I lost my name
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I lost my sense of reality
And in that collapse, I made a further mistake—one that became a criminal conviction, detailed in My Truth.
But that mistake wasn’t the beginning.
It was the echo.
The recoil from being turned into a meme overnight.
🧠 The Problem With Virality
The media spectacle turned me into a warning sign for:
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AI gone wrong
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Bad event planning
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Creepy organisers
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Cancel culture failures
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Moral decay
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And whatever else the story needed to be
But the truth is always messier.
I’m not here to play victim.
I’m here to say: I existed before the clickbait. I exist after it.
🛡️ The Reclaiming
This site exists to say what the headlines won’t:
That behind every spectacle is a soul.
And behind every meme is a human being trying to breathe.
🔗 Want more?
– Read The Reckoning
– See My About Page
– Explore the Diary