After the viral collapse of the AI-generated Wonka event in Glasgow, Billy Coull shares the real fallout—emotional, financial, and personal.
They wrote the headline.
I lived the aftermath.
In early 2024, Willy’s Chocolate Experience in Glasgow became a global punchline.
It was meant to be an immersive AI-inspired theatre event.
What it became was a media storm, a public humiliation, and—for me—the beginning of a full-scale personal collapse.
But if you’re asking, “What happened after Willy’s Chocolate Experience in Glasgow?”, the answer isn’t in the memes.
It’s here—in the silence after the noise.
🎭 The Event Failed—But That Wasn’t the End
People came expecting magic.
They got a half-finished space, confused actors, and a character named “The Unknown.”
Refunds were triggered immediately.
But the story had already taken flight—and the internet does not land softly.
💥 The Fallout Wasn’t Just Online
After the event collapsed:
-
My name trended globally
-
My face was everywhere
-
People assumed wealth, motive, criminality
-
I received threats
-
I lost everything I had built
But what happened next wasn’t just digital.
The collapse triggered a deeper unraveling in my personal life—one that led to a conviction months later, when I sent messages and images I shouldn’t have during a time of grief and confusion.
That moment is detailed in My Truth.
But it was rooted here—in the aftermath of Glasgow.
🧷 I Didn’t Run—But I Did Break
There was no escape plan.
No team.
No PR rep.
No marketing agency.
There was just me—and the slow realization that everything I’d touched had turned to fire.
But I didn’t disappear.
I stayed.
I kept writing.
I started building this site.
Not to “move on”—but to own what came next.
🧠 What You Won’t See in the Headlines
You won’t read about:
-
The people who said they still had fun
-
The actors who didn’t blame me
-
The apologies I made directly
-
The work I’ve done to sit with the shame
-
The version of me that still wakes up
This isn’t a PR campaign.
This is the real story.